[WebEasy] Search Engine Submission


In order for your website to be found on the web, you will need optimize your website and submit it to the different search engines.  We have put together a couple videos that will help you through this process.  Below each video you will find a summary of the outlined steps.

Web Easy SEO Video 1 - Adding Descriptive Page Titles


Outlined Steps:
- In Web Easy, you can change the Page Title by going to Modify -> Page Title
- Search engines place more weight on your page titles, so they need to be DESCRIPTIVE
- Include your best Keywords in your page titles (it needs to read well)
- Page Titles such as "Home", "About Us" "Contact Us" are poor titles and should be re-worded


Web Easy SEO Video 2 - Metatags (Author, Keywords, Description)


Outlined Steps:
- In Web Easy, you can change your Metatags by going to Build -> Website (HTML) and then press the Advanced button
- The AUTHOR field can you your name, company name, or website name
- The KEYWORDS field are words or phrases separated by commas that people would use to search for your website
   - There is a 512 character limit
   - Don't rely on simplistic keywords, such as "free" or "sports", instead use longer, more focused, phrases
   - Try using alternate word variations
   - Research keywords using Google's Adwords Tool
   - Use the plural form of a word (more popular)
- The DESCRIPTION field is a 1-3 sentence phrase of what your website is about
   - Must read well
   - Should include some keywords
   - This should welcome the visitor to your website


Web Easy SEO Video 3 - Further Optimizing Your Website


Outlined Steps:
- Never change the package name in the Build -> Website menu (can lead to multiple versions of your website)
- Don't build your website with frames
- Limit the use of graphic text (use plain text instead)
- Use H1 Tags for important titles.
  - To use H1 tags, highlight text, right-click, About Item, select Page Class, select Heading 1, press Apply
  - Search Engines view H1, or Heading 1, tags as important content
- Use Alt Text for images
  - To use Alt text, select an image, press CTRL+K, expand Page Item in Inspector window, edit "HTML Alt" and enter a description for the image
  - Allows images to show up in a Google Image Search (useful for ecommerce sites)
- Think of ways to improve your website's visibility
  - Post on other blogs and include a link to your website
  - Start your own blog or forum (more searchable content)


Web Easy SEO Video 4 - Creating a Sitemap


Outlined Steps:
- Go to www.xml-sitemaps.com and generate a "sitemap.xml" file
- Upload the "sitemap.xml" file to root folder of your website via FTP
- For verification, view Video 6


Web Easy SEO Video 5 - Submitting to Search Engines (Google, Yahoo, Bing, etc.)


Outlined Steps:
- Submit your website to search engines:
  - Google http://www.google.com/addurl/
  - Yahoo https://siteexplorer.search.yahoo.com/mysites
  - Bing http://www.bing.com/webmaster/SubmitSitePage.aspx
  - AOL http://www.dmoz.org/add.html
  - Ask http://submissions.ask.com/ping?sitemap=http://www.yourdomain.com/sitemap.xml
    - Substitute your domain name for "yourdomain.com" (must have sitemap uploaded already)
- Submitting takes 1-3 weeks
- You only need to submit once (the search engines will automatically scan for updates)
- You don't need to hire a SEO company (but you can if you don't have time)
- You will NOT be penalized if you have an attached domain, or www and non-www links showing up


Web Easy SEO Video 6- Verifying Your Website with Google and Submitting a Sitemap


Outlined Steps:
- To verify your website with Google, Yahoo and Bing, you need to setup a free account
  - Go to their website and click Sign In, then click Create an Account
- Sign in to their webmaster tools page
  - Google http://www.google.com/webmasters/tools
  - Yahoo https://siteexplorer.search.yahoo.com
  - Bing http://www.bing.com/webmaster
  - Click Verify Site and enter the full http address of your website
  - Select verify by MetaTag
  - Copy the entire meta tag from "<" to "/>"
  - Open document in Web Easy, press CTRL+K, expand Page Settings in Inspector, edit "Head Elements", paste in Code
  - Upload changes to your website
  - Press Verify on webmaster tools page
  - Repeat process for other search engines
- To verify sitemap, while in webmaster tools page, select "Verify Sitemap"
  - Enter http address to your sitemap (e.g. http://www.yourdomain.com/sitemap.xml)
  - Press Verify

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